converse

A new shopping experience that is as authentic and daring as the people who champion the brand.

Converse wanted a digital shopping experience separate from Nike.com. Both the client and the consumers were demanding a unique presence that was a pinnacle representation of the brand. The focus on the multi-channel shopping experience and site re-platfrom was to enable discovery and become more to Converse fans than a pair of Chucks. The experience across all channels - in-store, social and website - encourages a two-way conversation and enables effortless shopping to cater to the fact that Gen Z doesn’t “go shopping” they are constantly shopping.

The opportunity on this project was to de-couple Converse from the Nike brand both technically and strategically to further build on the Converse uniqueness. This visually stunning dope work was designed by an incredibly talented team at R/GA - my role was the ECD.