Equinox:
Reinvigorating the Equinox members’ love of the cycling class. 

We were challenged with re-launching Equinox’s indoor cycling offering with a cutting-edge connective experience that re-affirmed the brands reputation as fitness innovators.

To do this, we designed The Pursuit – a series of motivational experiences that take data from studio bicycles and give riders visualizations of their performance as they complete a variety of games. 

With each class, members are inspired to do their best as they’re presented with real-time, actionable, data visualizations of their ride. And as they ride, instructors receive class data on a digital console. The result? A full-circle of connectivity. The main screen informs the instructor’s screen, individual screens inform riders, and riders inform the main screen by impacting visuals with their performance. 

This Cannes award winning work was conceived of, designed by and built with an incredibly talented team at R/GA - my role was the ECD.

Awards: 

• Cannes Gold Lion for Product Design Interface

• Cannes Silver Lion for Use of Data

• Grand Clio for Innovation in Sports

• D&AD Pencil