Girl Scouts

Bringing the magic and relevancy back to this 100+ year old brand with a brand new app experience.  

Over 50% of female entrepreneurs? Girl Scouts. 76% of female senators? Girl Scouts. Almost every female astronaut? ... yup, a Girl Scout. But as impressive as that sounds, the number of Girl Scouts are dwindling. They’re not only losing members, they’re losing relevance. Because in today’s always-on world, girls want more from The Girl Scouts. Through research, we discovered that monthly troop meetings weren’t doing enough to instill the Girl Scout magic. So R/GA took on the challenge of transforming the offline Girl Scouts dream-building, leader-making experience, into one that’s always on and available. 

The new Girl Scouts app: A tool designed to empower the modern girl, 24/7, accessible anywhere. Because you know, with just one meeting a month, the last generation of Girl Scouts sent women into space. With this always-on experience, who knows how far today’s Girl Scouts will go tomorrow. 

This forward thinking work for the bad ass next generation of girls was designed and built by an incredibly talented team at R/GA - my role was the ECD.