Planned Parenthood | Spot-On 

A birth control and period tracking app and campaign that helps women understand and take control of their sexual health.

The Planned Parenthood Spot-on app is a period tracking app that is way more just tracking your period.  It is designed to be the destination to help everyone understand their unique body and its reproductive health.  It is a powerful tool for anyone who has a period to feel in control and empowered in their daily life and at the doctor’s office.  

To launch the app, we threw a one-night-only talk show all about periods, birth control, reproductive health, and taking control of your cycle—hosted by the hilarious Sasheer Zamata. We invited five influential people with periods to share their powerful stories, learn about the benefits of tracking, and spread the word to their followers with the Spot On #30NightChallenge.

This brilliant campaign and app was conceived of and produced by an incredibly talented team at R/GA - my role was Co-ECD with my creative partner Gen Hoey.